How hard drive destruction can help to keep your reputation safe

At AssetCare, we are a company specialising in data sanitisation and equipment reuse, so hard drive destruction is one of the key services that we provide. For those who are unfamiliar with what this entails, hard drive destruction is a means of ensuring that the data stored there is not just temporarily erased, but permanently destroyed and made completely irretrievable.

This cannot be accomplished by simply deleting files. In fact, it’s usually a job for the professionals, but irrespective of who manages it, it’s really important that it’s done properly in order to keep your company safe.

Safe from what? Safe from hackers recovering your media, accessing your files, and using this to the detriment of your professional reputation. Let’s take a look at just some of the reasons why proper destruction is so important…

#1: It helps to ensure legal compliance

Did you know that you don’t just have a moral duty to keep your clients and employees’ data safe, but a legal one too? Privacy protection is a serious responsibility, and one that is becoming ever more heavily regulated. If you don’t want to find yourself in breach of the rules and having to deal with the consequences, then proper hard drive destruction procedures must be followed. If you fail to do this and fall foul of the law, it’s going to reflect very badly on how your clients and consumers perceive you.

#2: It will protect your future financial prospects

Putting aside the fact that you could get in trouble if you don’t comply with your legal obligations, you could also find yourself suffering some serious monetary difficulties if your reputation is ruined by a data breach. Should your customers discover that such a breach has come to pass, and that their personal and financial information has been endangered, their trust in you may be rocked irreparably, so that a continuing business relationship is made impossible. If you want to prevent this from happening, you know what you have to do…

#3: It will stop your customer base from shrinking

Following proper hard drive destruction procedures not only helps to keep your business safe, but shows your customers that you care. Although it is possible that negligence on your part may not have negative consequences, there is always the chance that it will, and that your company could suffer real damage to its financial health, reputation, and brand image. More than that, having to explain your actions and your lack of foresight is guaranteed to make your customers feel ill-used and undervalued. Take your old equipment to be properly disposed of, and you’ll never have to worry about this.

To find out more about hard drive destruction, why not get in touch with our team today?