Is it just a mere coincidence that search engine trends for the keyword “slow iPhone” are at their highest following the release of a new model? Well, it turns out that the rumours were true. It has recently been revealed that Apple has deliberately slowed down the performance of your trusty iPhone so that you’ll eventually give in and purchase their shiny new model. Is this an unethical business tactic or just good business sense?
Manufacturers are able to reduce the time between consumer upgrades via planned obsolescence while offsetting the large costs of research and development via the additional sales revenue.
Apple has stated their rationale for slowing down older iPhones was to protect the smartphones against the issues caused by ageing batteries. The worry is that as the batteries’ effectiveness begins to recede, it may struggle to provide the maximum current to the processor. The iPhone then shuts down in order to protect its internal components if the required current bandwidth is not met.
An Apple spokesperson went on to say: “Last year we released a feature for iPhone 6, iPhone 6S and iPhone SE to smooth out the instantaneous peaks only when needed to prevent the device from unexpectedly shutting down during these conditions.”
Although admitting to the slowing down of the above-stated models, Apple insists that the corporation will “never – and would never – do anything to intentionally shorten the life of any Apple product.”
Now that consumers are increasingly aware of these tactics, it could be a win for the environment. Because not only does it hurt our pockets, but the increase in demand for raw materials, i.e. copper and gold, takes a huge toll on the environment – from the energy intensiveness during the extraction of the elements to the toxic WEEE shipped to developing nations from the industrialised.
Choose environmentally friendly and secure computer reuse and recycling when upgrading your tech
It may be the case that modern technology just is not designed to last. So remembering the importance of responsible recycling when disposing of or upgrading your technology is extremely important if you want to do your part for the health of the planet – while keeping your data secure. Computer recycling companies like AssetCare can help your company be in accordance with the Data Protection Act of 1998 and the pending GDPR by making sure your sensitive data is safely erased before ethically recycling your hardware. So before you throw out your old iPhone, speak to us at AssetCare to find out more.