Why are industry leaders focusing on secure data destruction?
We talk a lot about protecting the environment- we’re rightly proud of our role reducing the proportion of waste electronics going to landfill. But there’s more to what we do than remarketing. We also help companies all over the UK secure their hardware from data loss when the time comes to retire it.
As a major new report shows, bigger and bigger companies are making secure data destruction services a key part of their strategy. So why are the likes of Apple now putting data destruction at the heart of what they do?
The controversial expression ‘data is the new oil’ has now been around long enough to become hackneyed through overuse. Often greeted with scepticism, it nonetheless reveals something fundamental about how business is changing. At the crux of this is that we’re in a new reality, where digital presence and information is as important as physical resources. This fact is not disputed by anyone, even if the exact parallels between crude oil and user data have come in for accusations of oversimplification.
While this truth does continue to escape some SMEs, that number is falling. A large part of this shift is the attention governments and industry bodies are now paying to data. After a long period of neglect, the UK and EU parliaments have resoundingly supported draconian new rules on data security. Many of the world’s largest companies have already fallen foul of the new reality- through huge fines and loss of reputation. Increasingly, it looks like the SMEs that continue to carry on as if it were 1999 will be left behind.
Just like the economy runs in large part on oil and its derivatives, modern industry revolves around data. There’s no way modern companies aren’t collecting data- there’s only the question of what they’re doing to protect it.
The attention lawmakers are now paying to data destruction means businesses of all sizes cannot afford to continue with their heads in the clouds. Even if a company avoids a data leak, merely failing to adhere to regulation will be enough to land them a fine.
A crime wave in cyberspace
Another key factor in this is the boom in cybercrime that has accompanied the rise of the internet. ‘Digital footprints’ represent profitable targets for criminals, and while many companies have neglected to keep track of developments, hackers have not. The private data of your customers, service users or staff has never been as at risk as it is now.
The public has spoken
The final factor in the sudden prominence of data security services is the increased public awareness of data and the effects of its misuse. Repeated lapses in large scale data security have driven the issue up the headlines, with major companies like Sony and Facebook attracting widespread criticism. Indeed the Cambridge Analytica scandal drove home to many the risks of mismanaged data. These repeated public outcries for greater privacy and control of data mean companies caught risking their user data are at risk of crippling reputational damage. Customers and service users no longer tolerate the loss of their personal data. Big companies understand this new dynamic and how easily the trust of customers can be lost. This is why their response, both to increased risk and in recognition that the landscape of business now involves processing and protecting huge amounts of customer data, is to ramp up their data destruction policies and protect themselves, and their customers, of this new reality.
Is it time you caught up with the new ways of doing business? The ways we do business have changed, and that means embracing data security. Speak to our team today to learn more about how you can do more to protect your customer data.